“Mighty Pair” by Dinorah Graue Obscura, Winner (Standout pictures from all the categories can be seen here.) After viewing these awe-inspiring images, cast a vote for the Reader’s Choice award in Smithsonian magazine’s own annual photo contest. © Dinorah Graue Obscura, Mexico, Winner, Open Competition, Natural World & Wildlife, 2023 Sony World Photography Awards Two crested caracaras sit on a branch in nearly identical poses. Mexican photographer Dinorah Graue Obscura was taking pictures of crested caracaras flying in Texas when she found two of them sitting together on a branch. In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach.
SEO is very much alive and well - when done correctly - and is integral to a winning organic search content strategy. With that in mind, we’ve distilled seven essential steps you need to take to rank for your keywords. Build a keyword portfolio, starting with a core keyword list (aka “seed list”).Beginning from scratch, the fundamentals for keyword research and discovery are: Keyword research lays the foundation for optimizing your site. Next, use Google’s Keyword Planner tool for more research to uncover additional keyword ideas.If you have access to the BrightEdge Data Cube, perform a search of your website to discover those keywords you’re ranking for (including which pages), and add those to your list.Extract the keywords that drive the most impressions from your site’s Google Webmaster Tools (GWT) account and add them to your core list.Organize your research in a spreadsheet (for instance, Excel or a Google Drive sheet) that includes keyword ideas from competitor sites as well as your own.
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